Strategic Marketing & Communications Services for Changemakers

Turning Customers Into Cheerleaders,
Audiences Into Communities &
Science Into Solutions

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My clients want their businesses to thrive, but are often exhausted from trying to do it all.

Sound familiar? Let me tell you a secret:

You can market everything or you can market things well.

You cannot do both.

With a decade of experience in demand generation across sales and marketing I’m in a position to help you:

• Streamline your efforts and optimise your marketing budgets for ROI
• Deliver true value to your community
• Never lose focus on your customer.

“It’s hard to express just how invaluable Amy has been in supporting me with all of my marketing needs. From SEO to copywriting, from designing avatars to designing testimonial videos; her expertise and passion has absolutely transformed my marketing strategy. 

It was clear to me from day one that Amy was a worthwhile investment and an expert in her field as, not only did she help me to perfect my marketing strategy, but she took the time to teach me about the key marketing principles and practices, helping me to better understand the ‘why’ behind her work.

Amy truly has the most amazing ability to put my random thoughts and ideas into the most eloquent words in a way that is so natural, engaging and personable I cannot replicate the way she writes or thinks – Amy is a one in a million and an absolute gift to any company.”

– Rebecca Reed FRSPH,
DIRECTOR, SIENDO

Strategic Marketing Communications Audit & Planning

Whatever stage you are at with your strategic marketing or communications planning I can help you understand how to make better use of your time and money.

A strategic review of your marketing and communications approach allows us to spot opportunities for resource reallocation – both budget and time investment – ensuring the best return on your efforts. 

It helps provide clarity on: 

• Who your ideal customer is 
• Where you can find them 
• What they need to hear from you to build trust 
• How you can add true value to your shared community 
• Why they should choose you over a competitor. 

I offer consultancy services focused on Segmentation, Targeting and Positioning:

• Market research and existing data analysis – identifying your customer needs, motivations, and where to find them both online and off. Where do they want you to interact, and where do they want you to leave them alone?
  I create personas that live and breathe, making them easy to keep in mind with everything you do.
• Demand analysis – looking at your sales pipeline and communication touchpoints in the context of potential market value. Is there more to squeeze out from somewhere?
  I identify where things could be optimised for efficiency and conversion.
• Competitor analysis and internal analysis – how do your competitors position themselves? Is it clear how you are different? Is your tone of voice consistent with your brand values and identity?
  I can help you clarify and communicate what sets you apart.
• Resource and current marketing mix evaluation – are you making the most of your time, money and in-house skills? Are you wasting efforts on a marketing platform either that your customers don’t use, or that doesn’t lead to eventual sales?
  I’ll happily tell you what you can stop doing, and what you should put more resources into the get the best return.
• Strategic planning – quarterly, yearly, three yearly? You need a plan which is tailored to your industry – committing you to efforts long enough to see an impact, but allowing room to adapt as the market evolves.
  I create realistic, agile plans intended for action, not archiving at the end of each year unfulfilled.

Knowing your customer is knowing what they need, when, and in what format.

Copywriting & Content Design

Once we understand your target customer’s needs and motivations we can design content that they value, rather than just adding noise to an already oversaturated environment. 

If you have a website, understanding the customer journey to finding the information they need will help ensure you provide it at the right time, in the right place. Clear sites with concise, helpful messaging makes your voice one customers learn to trust.

I have a decade of experience creating a variety of content that has delivered on customer engagement, advocacy and sales.

I can help with all copywriting projects including:

• Website copy
• Blog posts & thought leadership pieces, including whitepapers
• Case studies
• Press releases
• Whitepapers
• Email & direct mail campaigns
• Sales collateral including brochures and presentations
• Internal communications and process documents.

I also have significant experience in creative direction for audio-visual content, working with a network of other skilled freelancers to deliver the final work. If you’ve got an idea for a video, podcast, animation or illustration and need someone to design a brief, write a script or project manage the campaign, get in touch!

Trust is key in marketing and communications.
How likely would you be to buy something from someone if they kept hammering at your door until they broke it down?
What if a friend recommended them and invited you both around for a chat?
Know your customer – and respect them – or expect them to double-bolt the door next time you come knocking.